The release of BARBIE – in cinemas tonight – is set to be one of the biggest cultural moments of the year and Samsung has announced its partnership with Warner Bros. Pictures ahead of the movie’s release.
The exclusive collaboration consists of a global retail activation and a European digital activation: BARBIE SmartThings DreamHouse. The campaign will launch cross-channel in two phases this summer, starting with the global retail activation landing in retail stores around the world.
The official BARBIE movie 8K trailer will play on Samsung in-store TVs, showcasing the film’s eye-popping visuals. This rollout, which is part of a wider 8K content partnership between Samsung and Warner Bros. Pictures, is an exciting step forward in 8K content which will showcase Samsung Neo QLED 8K’s capabilities and get consumers excited about seeing films in cinematic quality ahead of their release.
The BARBIE SmartThings DreamHouse on Samsung.com brings the vibrant world of BARBIE through everyday scenarios, with the help of Samsung SmartThings.
SmartThings seamlessly connects devices and appliances in the home and is one of the largest open ecosystems of connected devices, with over 150 million users worldwide.
Controlled with a single app, Samsung account and a Wi-Fi connection, SmartThings empowers users to customise their homes to their needs, enabling them to monitor energy usage or even set the mood for hosting a BARBIE-themed party worthy of Barbie Land.
