Samsung has launched its annual Samsung Week promotion, highlighting its latest home appliances and TV products as part of a global campaign focused on smarter living.
Running until 1 November, the seventh edition of the brand’s promotional week is taking place in 63 countries under the theme ‘Discover New Ways to Live Smarter’. The campaign features special direct-to-consumer benefits on Samsung.com alongside a showcase of experiences enabled by the company’s latest AI-powered products.
The promotion puts the spotlight on Samsung’s AI and SmartThings connectivity, with its Bespoke AI range, including its Bespoke AI Refrigerator, Bespoke AI Oven and Bespoke AI Laundry Combo, playing a central role.
The manufacturing giant said its connected kitchen products are designed to make cooking more convenient, offering features such as ingredient management, recipe recommendations and automated cooking settings. The Bespoke AI Laundry Combo, meanwhile, combines washing and drying in one appliance.
In home entertainment, Samsung is showcasing its Micro RGB TV technology alongside its soundbar range, with the products positioned around immersive viewing and gaming experiences. The television and audio products form part of the wider campaign to demonstrate how Samsung’s latest technology can enhance everyday entertainment, complementing the connected appliances featured in its smart home offering.
The brand is promoting the campaign through digital billboards at prominent locations around the world, including Piccadilly Circus in London and Times Square in New York.
As part of Samsung Week, the company has enhanced its online offers and premium services, including opportunities for customers to use Samsung Rewards Points towards devices, accessories, digital content and services.
Customers can also access trade-in options and Samsung Care+, while personalised product recommendations are available through Samsung.com for eligible customers who have consented to marketing and cookies.
