Samsung Electronics announced the showcase of its new premium kitchen and lifestyle as part of a continued drive for a connected home life at EuroCucina 2024. The event, held in Milan, is one of the largest international kitchen events and will take place from 16th to 21th April at Rho Fiera Milano. Samsung will use the event to display how connectivity among multiple appliances — as well as the innovative features of new built-in products — will change everyday home life.
“I’m excited to show attendees what we’ve created at EuroCucina, following ‘Welcome to BESPOKE AI’ global launch event two weeks ago,” said Moohyung Lee, EVP and head of the customer experience team, digital appliances (DA) business at Samsung Electronics. “We believe that connectivity between appliances will elevate consumers’ lives to a new level. Moreover we also want customers to find the diverse features of new built-in products helpful to their daily life. I hope visitors at the booth enjoy these new changes Samsung brings to EuroCucina.”
Samsung’s booth at EuroCucina invites visitors to main zones which consist of the Bespoke AI and Premium Built-in Kitchen. Especially at the Premium Kitchen zone, Samsung plans to unveil three new built-in products which fit European lifestyles and are packed with new innovative features.
The journey at Samsung’s booth starts with the Bespoke AI zone which demonstrates the expansion of the connectivity. It includes the experience of connectivity existing not only in the kitchen, but also in the rest of the home, assisting users’ life to be simple and intuitive, less user input required at home.
Samsung highlights the experience enhanced and realized by multiple screens. The AI Family Hub and AI Home — a 7-inch screen built into the Bespoke AI Laundry Combo™ and Anyplace Induction — are key components of this. Through the screens, users can get the useful information of the device itself or get a phone call directly on the Bespoke AI Laundry Combo™ while doing laundry. But the most important part is that the screens enable the appliances to connect with and control other devices, letting users enjoy heightened convenience through the SmartThings ecosystem.
For example, they feature SmartThings 3D Map View, a three-dimensional perspective of the home that locates connected Samsung appliances throughout the house. It streamlines operations such as turning off connected devices and checking their energy usage.
Various scenarios to the real life are ready at the zone as well. In a specific mode like SmartThings Energy Away mode, SmartThings automatically powers off the chosen, specific appliances and devices when users are out of home. Moreover it also introduces energy saving solutions based on SmartThings Energy. With Optimal Charging, the robot vacuum cleaner only charges up to 60% during peak hours, while Optimal Scheduling automatically schedules the dishwasher’s cycle during off-peak hours.
The experience makes users do less while living with more possibilities. Through Calm Onboarding, Samsung lets users’ journey to SmartThings ecosystem more fluent from the beginning. When customers purchase the product using their Samsung account, SmartThings traces where the delivery is and automatically connects to it without user input when installed. Supported by Samsung Knox, the connected life experience is secured safely.
