Premium Scandinavian appliance brand, ASKO, has announced the launch of Scandinavian Laundry Care 2.0, a meticulously crafted collection that aims to set a new standard in laundry innovation and design.
The new collection consists of three models, Classic, Logic, and Style, tailored to meet the diverse needs and aesthetics of modern homes. The range features three washing machines and three tumble dryers, all engineered with ASKO’s established focus on performance, hygiene and sustainability.
ASKO’s new range of washing machines are distinguished by an exclusive Steel Seal™ design, which replaces traditional rubber bellows with stainless steel to ensure an exceptionally hygienic and germ-free washing environment. The steel construction makes the system up to 95% more effective at removing bacteria and allergens, compared to traditional rubber seals, making the collection perfect for allergy sufferers. The laundry range has subsequently received the Sensitive Choice accreditation, reinforcing its commitment to health and wellbeing.
Complementing this is the newly reworked Quattro Construction™ 2.0 suspension system, now redesigned from ASKO’s previous laundry range to make it even quieter with no vibrations, delivering a supremely quiet performance and smooth washing experience.
The washing machines also incorporate intelligent wash technologies such as Pro Wash, Super Rinse, and Sensi Save™, which optimise water and energy consumption without compromising on cleaning quality, while the Auto Dose system ensures the perfect amount of detergent is used every cycle.
The tumble dryers in the collection feature an innovative Butterfly Drying™ system with Bundle Guard™, designed to prevent fabric bundling and promote even drying, reducing wear and saving energy. The self-cleaning lint filter further enhances performance by maintaining optimal airflow, while dedicated anti-allergy programmes offer peace of mind by eliminating bacteria and allergens, making it an excellent choice for sensitive skin and allergy sufferers alike. Powered by a quiet and efficient inverter motor, these dryers operate quietly and efficiently, matching the supreme quality of the washing machines.
To complement the appliances, ASKO has introduced a set of hidden helpers, including a laundry care basket and a cleverly concealed pull-out ironing board. These smart additions embody ASKO’s Scandinavian design principles, providing smart space utilisation and making laundry routines smoother without compromising on aesthetics.
Visually, the Style range also includes a stunning graphite finish, a bold yet refined colourway that brings a sophisticated edge to the laundry space.
Jag Sandhu, National Account Manager at ASKO commented: “ASKO’s journey began in the laundry category over seven decades ago, with an aim to make laundry days easier and more efficient for families.”
“We’re honouring that legacy by continuing to innovative in the category with our new range of washing machines, tumble dryers, and laundry accessories, combining timeless Scandinavian design with innovative technology to deliver appliances that care not only for clothes but for the environment.”
ASKO’s Scandinavian Laundry Care 2.0 collection retails from a starting SRP of £999 and will be available to purchase at selected retailers from August.
For more information about ASKO, or to view their full product portfolio, please visit https://www.asko.com/uk/.
About ASKO
ASKO was founded in 1950 in Vara, Sweden, when an innovative young farmer decided to build a washing machine for his mother to suit her every need. Now, almost 70 years later, ASKO is a global brand that designs and develops premium kitchen, laundry and professional appliances.
With a uniquely Scandinavian approach, ASKO combines award-winning design with clever features and solutions to deliver products that meet the highest demands when it comes to design, function, durability and environmental awareness. They wash cleaner, use less water and energy, and last longer. And since 1995, ASKO has been certified ISO 9001, which means that you can always trust ASKO’s products to be of the highest quality.
