As a testament to its growth and ambition in the EMEA region, SharkNinja has launched a range of disruptive new products at its inaugural EMEA Forum. Through strategic partnerships, robust distribution networks, forward-thinking engineering, and an obsession with understanding consumers and their pain-points, SharkNinja has significantly increased its market presence in the region, with sales up by 80% in Q3 of the previous year and with big ambitions for 2024 and beyond.
As always with SharkNinja, the key to its growth is in its products. SharkNinja, announced that it will be introducing 20 new products in the region across its four distinct businesses – Shark Clean, Shark Beauty, Ninja Kitchen, and Ninja Outdoor.
Significantly, SharkNinja will make its first entrance into new categories across Europe this year that reflect its consumer-focused vision. Tapping into consumer demand to spend more time outdoors, the company has announced plans to launch a new outdoor cooling category, with its new Shark FlexBreeze Fan as well as break into the cooler industry with its Ninja FrostVault Cooler range.
SharkNinja will also be innovating in the air purification category to save consumers time and money, introducing its new NEVERCHANGE 5 air purifiers across Europe. Furthermore, the company announced that it has streamlined the UK’s best-selling air fryer, to introduce a new range of Double Stack Air Fryers that make double the food without taking over consumer’s precious counter space.
All in all, SharkNinja announced seven new Shark products that will be launched across the EU and wider EMEA region this year to further improve its consumer offering, expanding its home environment, robot, wet and dry range:
- New additions to its Shark Clean range to help keep homes spotless across the region this year include the Shark Matrix Robot, a powerful cleaning device that combines impressive suction and Sonic Mopping, the lightweight Shark StainStriker Pet Stain & Spot Cleaner, that instantly removes stains and odours with 20x more stain-striking power , the Shark HydroVac, a three-in-one Hard Floor cleaner that vacuums, mops, and cleans itself and the new Shark Steam & Scrub mop with Steam Blaster Technology
- Shark Beauty is introducing its Shark SmoothStyle to Europe, designed to shape and smooth hair using advanced heated comb technology
SharkNinja also confirmed that Ninja is to introduce 13 new products to expand its popular range:
- Ninja Outdoor will be introducing the Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker, its most advanced grill and outdoor smoker, and the Ninja PROCHEF Connected Thermometer, a new smart culinary tool that is set to ease the cooking experience and deliver perfect results every time
- The Ninja Kitchen range is also expanding in 2024, with Ninja introducing the Ninja CREAMi DELUXE Ice Cream & Frozen Drink Maker, a new game-changing CREAMi model for consumers that features four new functions, and the new Ninja Ceramic Cookware range, that offers long-lasting non-stick performance
- Ninja Kitchen will also be expanding its blender range this year, introducing its smartest blender yet to Europe, the Ninja Detect Duo Power Blender Pro, alongside expanding its rapid cooker range with the new Ninja Combi Multi-Cooker, Oven & Air Fryer
Commenting on the new developments, Tom Brown, SharkNinja president for EMEA, said: “At SharkNinja, our greatest asset is our relentless drive; we strive to be a consumer problem-solving machine that uses unrivalled consumer insights and global innovation to build products that address problems that others don’t see or can’t solve – positively impacting people’s lives.
Europe and the Middle East are some of the most exciting markets on the planet. We’ve seen strong demand and growth already, but we are just getting started. The new products and categories that we are launching today will drive our growth as we invest in and build our EMEA business in 2024 and beyond.”
