Sirius Buying Group, major buying group of electrical appliances and kitchen retail solutions is delighted to celebrate the continued growth of longstanding Approved Member, Built-In Kitchen Appliances (BIKA) move to seven day trading to further support its reputation as a regional destination shop.
Based in Anfield, in the heart of Liverpool, BIKA was established in 1990 and is one of the largest white goods showrooms in the UK with an area of 20,000 square feet, stocking popular brands like AEG, Rangemaster, Stoves, Hotpoint, Neff, Bosch, Smeg, Hoover, CDA and Hotpoint.
This retail hotspot serves the city of Liverpool and the North-west of England, as well as North Wales, with a USP focussed on commitment and convenience so every customer can source all their domestic appliances, sinks, taps and waste disposal systems in one place; either in-store or online via click and collect or home delivery.
BIKA has built up an enviable customer base, which primarily serves trade clients including architects, developers, landlords, kitchen companies, builders as well as UK homeowners. Steve Woods, Owner and Managing Director at Built-In Kitchen Appliances says, “Independent retailers work extremely hard to run a profitable and progressive business. Being a member of Sirius has a multitude of benefits besides supporting margin. It gives us strength in numbers and it’s a very easy group to be a part of as our independence is respected and supported. It suits our business very well and most of the Approved Suppliers are ones that we deal with. We take pride in being a traditional kitchen appliance retailer, offering a range of high-quality products to our valued customers and our USP is that we sell everything for the kitchen minus the woodwork! We have a good, better, best philosophy when it comes to our product ranges and have something for every price point.”
Like many Sirius members, Steve W has long been a trailblazer as he explains, “I trained as a refrigeration engineer – that’s how I got into appliances. I wanted to go into kitchen appliance retail, but I wanted to do it a little bit differently. I couldn’t understand why nobody had offered built-in kitchen appliances – hence the name of our company. When we started, we only did ovens and hobs and integrated appliances. No one could understand what we were doing, but it worked very well. I wanted to swim against the tide as I could see there was an opening for built-in products. We ended up with 17 shops, but we wanted to find a site that was under one roof. The premises we’re in now was once a famous Liverpool nightclub called The Wookey Hollow. We bought the site and moved here in 2000. 
Two decades on we have a team of 24 including drivers, warehouse and office staff and salespeople and we have three large vans on the road.”
Built-In Kitchen Appliances’ Anfield showroom offers a truly immersive experience with thousands of products on display in kitchen room sets to help customers envisage how they will look and feel in their own home. As an accredited retailer for many leading brands, BIKA offers a dedicated Smeg Zone and a Siemens iQ Centre in its showroom, together with branded areas for Neff, Bosch, AEG and Belling and Stoves among others.
Darren Scott, Business Development Manager at Sirius Buying Group says, “The best independent retailers tend to be those that are open to change and using the latest digital tools to boost their outreach as the customer journey increasingly begins online. As well as investing in their showroom and website, BIKA is building a strong presence through Sirius digital channels, supported by a consistent Facebook strategy and the use of Trustpilot reviews so their customers can easily discover social proof from impartial testimonials.”
Steve Jones, managing director, Sirius Buying Group
Steve Jones, Managing Director at Sirius says, “We are committed to supporting independent retailers to grow their revenue streams while meeting complex consumer needs and navigating the ongoing challenges of retail. BIKA is proof that our community of Approved Members are able to drive their products and services direct to customer at the highest levels, which in part, is thanks to our network of Approved Suppliers, which provide our Members with the latest innovations and exclusive product promotions to break new ground and continuously expand and evolve their business models.”
Built-In Appliances: t 0151 263 8966, e sales@domestic-appliance.com and www.domestic-appliance.com | 33-35 Belmont Rd, Liverpool, Merseyside L6 5BG
