Smeg has now introduced MUSA, a refined new built-in appliance collection – crafted by light, defined by detail.
Iconic Italian cooking brand, Smeg is pleased to unveil an entirely new built-in aesthetic line, MUSA. The first of its kind in a decade, MUSA is crafted by light and defined by details, a tribute to the dialogue between art & design.
Just as the Muses have sparked creative imagination and guided towards harmony centuries ago, this collection reimagines design as an expression of balance and proportion. MUSA whispers where beauty begins: the quiet spark of inspiration that shapes form, light, and intention.
The new contemporary identity reflects evolving interior trends through the expression of a new design code: rational, clean, unmistakably Italian. The refined finishes feature an interplay of glossy and matte surfaces.
With over 75 years of expertise, Smeg appliances have continually evolved alongside interior styles and movements. The kitchen symbolises a place of exchange, care and transformation, and MUSA interprets this philosophy through essential lines, measured curves and refined detailing inspired by Italian architecture. In a design landscape increasingly shaped by soft volumes, balanced proportions and expressive use of light, MUSA introduces a coherent SMEG visual design language to integrate seamlessly into modern living spaces.
Developed in collaboration with Milanese design studio BorromeoDeSilva, the collection enriches Smeg’s offering with a refined and sophisticated aesthetic. Glossy and matte surfaces alternate to create a subtle play of light and shadow, transforming each appliance into a graphic statement. Every gesture – a handle, a control, a radius – becomes intentional.
