Sony said the WF-C700N are small and lightweight for all day comfort, perfect for those looking for their first pair of truly wireless noise cancelling earbuds.

Available in black, white, lavender and sage green you customers choose a colour to suit their style.

Sony is also announcing the WH-1000XM5 in Midnight Blue – all the great noise cancelling features of the critically acclaimed WH-1000XM5 in a stylish blue colour.

Sony is making it even easier to enjoy music anywhere with the announcement of its new truly wireless earbuds – WF-C700N.

Sony has designed the WF-C700N by looking at extensive ear shape data collated since it introduced world’s first in-ear headphones in 1982, as well as evaluation of the sensitivity of various types of ears. The WF-C700N earbuds combine a shape to perfectly match the human ear with an ergonomic surface design for a more stable fit, so you can listen for longer without needing a break.

The cylindrical charging case is small and easy to carry around in a pocket or bag so you can take the earbuds anywhere you go. Its case has a geometrically patterned texture for a stylish, luxurious look and feel.

The WF-C700N features Adaptive Sound Control which adjusts ambient sound settings depending on where you are and what you’re doing.

It recognises locations that you frequently visit, such as your workplace, the gym or a favourite cafe, and switches the sound modes that suit the situation. With this, you can seamlessly move through your surroundings all while letting your favourite artists and entertainment play on.

With a long lasting battery life of up to 15 hours, IPX4 water resistance and smart features, the WF-C700N truly wireless earbuds are made for everyday life.

For total convenience, the WF-C700N feature Multipoint connection, which means they can be paired with two Bluetooth devices at the same time.