The UK’s largest supplier to the kitchen trade industry, Waterline, is the latest Approved Supplier to join Sirius Buying Group.
Established in 1985, Waterline is recognised as the UK’s largest supplier to the independent kitchen retail sector and in 2011, became part of the Crown Imperial Group. With a product portfolio comprising 34 of the best brands in kitchen furniture, appliances, sinks, taps, wirework and ancillary kitchen products, Waterline delivers nationwide with a distribution head office in Newport Pagnell, and depots in Bolton and Bristol.
Marion Morton, head of commercial at Sirius Buying Group, said: “We are really excited to work with Waterline to ensure that our members have access to even more quality products and services to grow their businesses within the UK kitchen space. Our Members are always keen to develop new revenue streams in order to deliver the latest innovations and next-level customer service. With this in mind, the exclusive offer from Waterline will definitely support our mission to safeguard and increase profitability for the independent retailer.”
Rob Taylor, sales director at Waterline, added: “The kitchen remains pivotal to family life so we are very pleased to become an Approved Supplier to Sirius Buying Group, to expand our reach and inspire even more homeowners with the latest in high quallty, affordable kitchens nationwide. Our customers rely on us to deliver the best brands in kitchen furniture, appliances, sinks, taps and accessories, which is why we’re thrilled to bring our comprehensive range to a new customer pool of retail members who are ready to receive our support and exclusive group promotions.”
As part of the Crown Imperial Group, Waterline, can take care of all fitted furniture needs by virtue of its extensive British-made Crown Imperial collections with complete kitchens made to order by skilled craftspeople plus there’s also scope for Sirius members to supply whole-home storage thanks to a range of options for bedrooms and working from home spaces too!
Steve Jones, managing director at Sirius, said: “As a buying group which empowers retailers to grow their revenue with peer-to-peer support from leading industry brands, we feel that Waterline is yet another great resource for Sirius members that already sell kitchens and appliances. Plus, all Waterline products are available to our growing network of approved members to not only improve the service we offer but also help each electrical appliance retailer venture into the world of kitchens given Waterline’s specialism and comprehensive product offer for the entire kitchen space.”
