Electrolux plans further massive cost reductions

Electrolux plans further massive cost reductions

Electrolux Group is stepping up its cost reduction programme to restore margins against a backdrop of continued weak consumer demand and competitive pressures in the market. The group expects its action to result in net cost savings of SKr10-11 billion (£740-810...
Hisense launches first-ever UK TV advert

Hisense launches first-ever UK TV advert

Hisense has launched its biggest brand campaign in the UK to date – ‘Choose Smarter’ – with activations spanning across TV, OOH, digital, PR and social. The campaign highlights the high-quality technology of Hisense products at a fraction of the cost of its...