by Anjali Sooknanan | Jan 30, 2024 | Industry News, Sales Training
BHETA has partnered with Birmingham-based training provider, Selling Interactions, to offer an eight-session virtual sales training course for key/national/senior account managers at member companies. The course includes: Eight interactive two-hour virtual workshops,...
by Jonathan Swift | Dec 9, 2020 | Industry News, Product News, Sales Training
Prima, the appliance brand exclusive to distributor PJH, has added a number of lifestyle and informative videos to its website, designed to engage with the consumer as well as ‘bring to life’ the many features and benefits of its product ranges. As well as an...
by Jonathan Swift | Jun 15, 2018 | Sales Training
Asking the right questions can lead to upselling opportunities and a better customer relationship, suggests Beko Plc head of training Kay Ainsworth Retailers need to bring built-in products to life for shoppers. Being able to see and touch an appliance makes all the...
by Jonathan Swift | Aug 25, 2017 | Sales Training
A consultative, solution-based approach is needed for selling cooking appliances, writes the team from T21 How many times does a customer walk into your store, point at a cooker and say: “That’s the one I want, right now,” hand over the cash and be out of your hair in...
by Jonathan Swift | Aug 9, 2017 | Sales Training
Allow a customer to view a TV at its best and get hands on with the remote to see how it will perform when they get it home, recommends the team at T21 Do you know anyone who seriously claims to be unable to tell the difference between standard and high definition TV...
by Jonathan Swift | Aug 2, 2017 | Sales Training
Don’t assume what the customer wants when it comes to their laundry appliances, suggest the team at T21 Recently T21 conducted some research. To be fair, it wasn’t very scientific: we just asked everyone in the office which top three features were most important to...
