by Jonathan Swift | Aug 2, 2017 | Sales Training
Don’t assume what the customer wants when it comes to their laundry appliances, suggest the team at T21 Recently T21 conducted some research. To be fair, it wasn’t very scientific: we just asked everyone in the office which top three features were most important to...
by Jonathan Swift | Jul 7, 2017 | Sales Training
Being properly prepared for a demonstration makes the world of difference, according to the industry trainers at T21 T21 has a confession to make. Here it is: we cheated! Shocking, right? Maybe we should explain… Last year, you may or may not know, we filmed four...
by Jonathan Swift | Jun 30, 2017 | Sales Training
The team at T21 suggest asking the right questions so you can pick out the features which offer key benefits directly linked to a customer’s biggest needs A fridge is a fridge is a fridge. Right? Well, to anyone in the industry, no. Refrigeration is a complex category...
