by Stuart Hopwood | Jul 28, 2025 | Features, Industry News, Sales Training
T21 Training has partnered with the IER Award Winning training team at Sony UK to deliver Sony’s brand new ‘Winning Formula’ sales training program, a forward-thinking initiative designed to elevate sales retail performance and provide exceptional customer experiences...
by Stuart Hopwood | May 20, 2025 | Sales Training, Industry Comment, Industry News, Product News
YES, a bad review can be good! Negative reviews might feel like a setback, but if handled well they can build trust, show professionalism, and even win over new customers. Here’s how to turn them to your advantage. No independent retailer wants to see a poor...
by Stuart Hopwood | Mar 13, 2025 | Sales Training, Features
What’s so important about making a great ‘first impression’? Paul Laville, Director at T21 Group, explains to IER about an interesting encounter, of which prompted him to highlight the topic of ‘first impressions’, and that all too familiar retail greeting...
by Stuart Hopwood | Feb 11, 2025 | Industry News, Industry Events, Sales Training
CEDIA, the Association for Smart Home Professionals™, has announced its 2025 CEDIA Tech + Business Summits programme for the UK smart home technology industry. These free, one-day events highlight the latest advancements and emerging trends, offering industry...
by Stuart Hopwood | Jul 12, 2024 | Product News, Sales Training
During a meeting at the UK HQ of SONY on Thursday 11th July, Jason Clark, [Head of Training SONY UK and Ireland], welcomed IER’s managing editor along with other Datateam colleagues, to enthusiastically discuss the unique functionalities of SONY sound and vision...
by Stuart Hopwood | Jul 10, 2024 | Sales Training, Uncategorized
Specialist recruitment agency and online training provider, Simon Acres Group Limited gathered industry professionals on its stand during the recent INSTALLER SHOW 2024, to create an Apprenticeship & Skills Hub. An ambassador of apprenticeships, training and...
