IER Daily
Category: Sales Training
BHETA provides sales training for key account managers
BHETA has partnered with Birmingham-based training provider, Selling Interactions, to offer an eight-session virtual sales training course for key/national/senior
Video makeover supports Prima brand and website
Prima, the appliance brand exclusive to distributor PJH, has added a number of lifestyle and informative videos to its
Built-in: Gaining trust and driving sales
Asking the right questions can lead to upselling opportunities and a better customer relationship, suggests Beko Plc head of
Cooking: It’s not just a chef’s hat you need to wear…
A consultative, solution-based approach is needed for selling cooking appliances, writes the team from T21 How many times does a
TV: Talk tech in the customer’s own language
Allow a customer to view a TV at its best and get hands on with the remote to see
Laundry: Asking the right questions
Don’t assume what the customer wants when it comes to their laundry appliances, suggest the team at T21 Recently T21
Floorcare: Clean up on your floorcare demonstrations
Being properly prepared for a demonstration makes the world of difference, according to the industry trainers at T21 T21 has
Refrigeration: Cutting through the noise
The team at T21 suggest asking the right questions so you can pick out the features which offer key
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ProCook partners with FoodCycle
ProCook has entered a new partnership with FoodCycle, a UK charity dedicated to alleviating food poverty, loneliness and food
Electrolux Group wins Red Dot: Best of the Best for product design
Electrolux Group has picked up five Red Dot design awards this year for outstanding product design. The SaphirMatt, a
BIRA launches ‘High Street Matters’ podcast for independent retailers
BIRA is giving independent businesses across the UK a powerful new resource with the launch of its "High Street
Sirius Buying Group announces 2024 International Conference
Sirius Buying Group’s 11th international conference will take place on 19th-21st May, at the Tivoli Marina resort in Vilamoura,
Samsung announces its Design Identity 5.0
Samsung Electronics has unveiled its Samsung Design Identity 5.0, a new design identity for Samsung Electronics in the future. Based
- Product News
AMETEK SurgeX launches Vertical Series+ smart PDU in EMEA
AMETEK SurgeX, a leader in surge protection, diagnostic intelligence, and remote monitoring solutions for the AV market, has launched
Prima to extend wine cooler range
Prima, the appliance, sink & tap brand exclusive to distributor, PJH, has extended its Wine Storage collection with the
Mitchell & Brown answers retailer call for DVD player revival
Bolton-based Mitchell & Brown has made a surprise new product announcement with the launch of its JB-DVD1811 DVD player. This compact
Hoover introduces the HL4
The HL4 gives great performance, across all floor types with no loss of suction to deeply clean carpets and
Hoover unveils Corner Genie
Hoover’s HFX is a new and revolutionary upright stick that easily reaches corners, comes with no-touch bin emptying technology,
